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Saul Bass: I Want To Make Beautiful Things

Saul Bass

Saul Bass: I Want To Make Beautiful Things

American graphic designer Saul Bass revolutionized opening title sequences of movies and the aesthetics of corporate logos. In this video clip he discusses his passion for making beautiful things.

Saul Bass was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Stanley Kubrick, and Martin Scorsese. Bass also designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T’s globe logo in 1983 after the breakup of the Bell System.

Aesthetics are your problem and mine. Nobody else’s. The fact of the matter is, I want everything we do — that I do personally, that our office does — to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks that it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.

The following video will introduce you to the work and legacy of Saul Bass in film.


Geek Factor

Alfred Hitchcock had asked Bass to design and produce storyboards for the shower murder scene as well as other scenes in the film Psycho. Janet Leigh stated that “the planning of the shower scene was left up to Saul Bass, and Hitchcock followed his storyboard precisely.”